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In a way, companies are perfectly designed to achieve the results they achieve! So, if you want to make the business of a B2B company better and more predictable, you must re-think the way the company is organised. This talk will reveal the five key factors that can transform a B2B company into a well-oiled organisation that creates business predictably. Óscar Torres is the director of the Executive Education B2B Management programme at ESADE Business School, professor of the Executive MBA at ESADE, professor of the Executive MBA at the Shanghai Advanced Institute of Finance (SAIF), and president of the Asociación Española de Marketing y Ventas B2B (AEMAVE B2B). He garnered his experience in B2B sales at Software SolidWorks, a company in the Dassault Systèmes corporation, CAC 40 DSY Stock, where he is currently the senior manager of Worldwide Partner Development. He is also the founder of JustB2B, a consultancy group in the B2B environment. Torres is thoroughly knowledgeable about change management in transforming B2B companies to achieve better and more predictable business. *At the end of the event a Spanish wine will be served to the attendees.

Language: Spanish

  • #Dirección de Empresas y Liderazgo