The ESADE Alumni Automotive and Mobility Club and the BBA student association, ESADE Motor, are delighted to invite you to their forthcoming talk, “Young generations and the car.
This event will feature a presentation of the results of the survey of more than 200 young ESADE students about their relationship to the car and new forms of transport.
It will be followed by a panel discussion about new trends in the automotive industry and how it inteends to cater for the new generations.
Have the new generations lost interest in the car? Have their priorities changed? Do they intend to rely on shared forms of transport? Would they buy a car on-line?
These are just a few of the issues to be discussed by the panel and the audience via a live survey.
Programme
Welcome and presentation
Joan Miquel Malagelada (EDIK 90), president, ESADE Alumni Automotive and Mobility Club
Speakers
Edith Marzoa (PMD 16), Head of Advertising, Audi.
Cristiana Zito, Head of Strategy, DDB.
Jordi Domènech (YANI 06), Manager, SEAT Sarsa
Chaired by
Nicolás Eberlé (BBA 16), member, ESADE Motor
Joan Miquel Malagelada (EDIK 90), president, ESADE Alumni Automotive and Mobility Club
Closing comments
Nicolás Eberlé (BBA 16), member, ESADE Motor
See you there!
Members are welcome to bring a guest
For further details:
clubautomocion@alumni.esade.edu