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Matins ESADE with Marta Martínez, president of IBM Spain, Portugal, Greece and Israel

Matins | Spanish

February 19 OF 2019 from 08:30 AM to 10:00 AM

Marta Marínez, president of IBM Spain, Portugal, Greece and Israel, will be the keynote speaker at the forthcoming Matins ESADE talk entitled ''Digital change: the cornerstones and challenges of a new era''.

As digital change enters a new era it needs to be able to create more value and innovation and a greater competitive edge. The recent shift towards cloud computing has only reached 20% of its potential. Approximately 80% of companies are implementing or considering AI projects but only 4% already use AI to optimise their business projects. What are the technological, cultural and social factors essential for this leap forward?

 

Marta Martínez

President IBM Spain, Portugal, Greece and Israel

Marta Martínez Alonso has been the president of IBM Spain, Portugal, Greece and Israel since January 2013.

Prior to that, from January 2012 onwards, she was the managing director of IBM Global Technology Services in Spain, Portugal, Greece and Israel, responsible for IBM’s technology service business in those four markets.

Previously, since 2006, she had been the vice president of the IBM sales organisation in Spain, Portugal, Greece and Israel, in charge of IBM sales and liaison with customers in their main business areas.

Marta Martínez’s career has been linked to IBM since 2003, the year she started work as an executive in their communications division in Spain and Portugal.

In 2008, she was assigned to the IBM HQ in USA as vice president of service infrastructure sales around the globe.

Married with three children, Marta holds a BSc in mathematics from the Universidad Complutense de Madrid and PADE (senior business management programme) from IESE.