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We promote networking among alumni to strengthen business connections, promote new ideas and advance your career.
ESADE Alumni Entrepreneurship is holding a talk about the factors to bear in mind when designing a pricing strategy. The speaker will be Roland Umlauft, CFO at Startup Strategy Consultant.
To design a good pricing strategy, many business factors must be taken into account, e.g. costs, competition and type of customer, to name but a few.
Could you go freemium? Are three different parcels always necessary? What should I do if I sell to huge customers and to very small customers too?
This talk will explain the factors that affect decision taking, using hands-on case studies to demonstrate different ways of creating an ideal pricing strategy for different types of start-ups.