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Ana Valenzuela, Professor in the Department of Marketing at Esade, leads this new Refresher Programme session where we  discuss the impact that technology is having on the buying process, consumer decision-making and behaviour, and the personalisation of offers. We also discuss how the characteristics of the technological devices available to consumers can have a significant influence on how consumers make their purchases.




Idioma: Anglès

How New Technologies Affect Consumer Behaviour: Cases and New Evidence