How New Technologies Affect Consumer Behaviour: Cases and New Evidence

Programa de continuidad | Inglés

Evento pasado
24Mayo 2022 de 13:00h a 14:00h
Online

In this session, we will discuss the impact that technology is having on the buying process, consumer decision-making and behaviour, and the personalisation of offers. We will also discuss how the characteristics of the technological devices available to consumers can have a significant influence on how consumers make their purchases and how they respond to stimuli from manufacturers. The aim of this session is to discuss the new opportunities open to marketing managers, such as geolocated special deals, sensory marketing stimuli, microtargeting, direct payments and the use of IoT, both inside and outside of the point of sale.

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