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The Last Mile of Luxury. Where Brands, Boutiques and Authentic Commerce Close the Sale

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29Octubre 2026 de 07:00h a 08:30h

How do luxury brands turn desirability into sales? The Last Mile of Luxury brought together leading voices from across the luxury ecosystem to explore how brand storytelling, boutique excellence, human relationships and technology come together at the decisive moment of client interaction. Organised by the Esade Alumni Marketing Club within the Commercial Excellence Network, the round-table offered valuable insights into the challenges and opportunities of driving conversion while preserving authenticity, exclusivity and exceptional client experiences.