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As organizations rush to adopt AI, leadership is returning to its most human foundations: trust, engagement and the ability to move people. In this Esade Alumni Refresher Programme session, Pollyanna Nethersole, Academic Collaborator and Director of Admissions at Esade, and Enrique Burgos, Director of Growth & Innovation at ALBC, explore how narrative, built upstream from strategy, becomes one of a leader’s most powerful levers. Not a communication tactic, but a strategic discipline to align organizations, stand out in the market and earn belief.

Idioma: Inglés