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Discover the keys to creating a suitable management system and a culture that takes B2B relationships into account in order to strongly lead your B2B department despite belonging to a company with a B2C mentality. Oscar Torres will leads an informal conversation with Stefano Gagliasso, Head of Commercial B2B at Ferrero, and Marcos Grant, RaC and Fleet National Sales Manager at Volkswagen, about the main differences between B2B and B2C and how to create the best conditions to succeed in B2B business at a B2C-mindset company.

Idioma: Inglés

  • #Dirección de Empresas y Liderazgo

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