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B2B Leaders from the Mediterranean region: Doing B2B in a B2C Company

Webinar | English

February 07 OF 2022 from 01:00 PM to 02:00 PM

Do you lead the B2B business at a company that was originally founded and developed as B2C? Is it a challenge for you to get your general management to understand how different B2B is from B2C? 

In this session organised by Esade Alumni and aimed at alumni working in companies from the Mediterranean region, you will discover the keys to creating a suitable management system and a culture that takes B2B relationships into account in order to strongly lead your B2B department despite belonging to a company with a B2C mentality.