Skip to main content

Dinner talk about Latest generation 'brain-pleasing marketing' with ESADE professor Lluís Martínez (Lic&MBA 76)


The ESADE Alumni Moscow Chapter would like to invite you to this dinner talk about neuromarketing, with Lluís Martínez, ESADE professor of Marketing Innovation and Neuromarketinh strategies.

‘I don’t know why, but I just adore this restaurant!’ Usually there are no words to explain why we like something — we just feel it.

Neuroscientists confirm that the great majority of human decisions are non-conscious, even those related to b2b. If this is the way we make purchasing decisions, which kind of marketing should we practice?

In this ESADE Alumni dinner talk we will share how neuroscience can help us to make our products, services - or even our personal branding - more brain-pleasing.

Eager to meet you in Moscow on March 23th, at 19h.

Please save the date and register to book your seat.

Members: Free
Non members and guests: 30€ (includes the dinner)

For further information: