The Esade Alumni Marketing Club is pleased to invite you to an upcoming session entitled “Think Global, Buy Local: Why Do Consumers Prefer Local Brands?”, where we will discuss the boom in local brands and the reasons why consumers increasingly distrust global brands and prefer local culture and brands in their everyday lives.
Local brands have differential attributes that make them unique and more attractive to end consumers. These brands convey values such as proximity, brand purpose, craftsmanship and quality in the production process. And above all, they tell us their stories.
This session will begin with a panel discussion featuring CEOs and experts who, drawing on their personal experiences, will reflect on the keys to the success of their companies and brands.
In the second part of the session, participants will take part in a workshop where they can share their concerns, raise questions and network with other attendees.
Programme
Welcome, introductory remarks and panel moderation:
Marta Vernet (Lic&MBA ‘92), Director of Marketing at Idilia Foods and member of the Executive Board of the Esade Alumni Marketing Club
Panellists:
Teresa Vallès (Lic&MBA ‘92), CEO of Pastoret Oriol Renart (EDIK ‘99), CEO of the Barcelona Beer Company José Cano, co-founder and CEO of Chef Sam Edurne Uranga, Consumer Insight Director (At-home & OOH) at Kantar Worldpanel
Closing remarks: Evarist Juncosa (MBA ‘99), International Account Director at Bacardi and member of the Executive Board of the Esade Alumni Marketing Club
Teresa Vallès
Teresa has been a managing partner at Pastoret since she and her husband, Xavier Pont, founded the company in 1995. Twenty-five years later, Pastoret is a leading Spanish producer of artisanal dairy products. Her current functions are financial management and management control.
Thanks to its innovative range of products, Pastoret has brought gourmet pleasure to the dairy world, becoming the industry’s fastest-growing company and establishing a presence in Europe and Asia.
Oriol Renart
Oriol holds a Master in Marketing Management from ESADE.
After 14 years at the helm of a social innovation consulting firm, he decided to make a major life change and pursue his dream of founding a craft beer company. Six years ago, he founded the Barcelona Beer Company, which produces high-quality beers inspired by the city of Barcelona, including Barcelona Beer, Cerdos Voladores, Big Bear, Bella Lola, La Niña Barbuda, Miss Hops, Piquenbauer and Santa Rita.
The Barcelona Beer Company currently exports to 24 countries and is the third-largest player in the craft beer sector.
Oriol is the author of the book Good Business! La deliciosa historia de la compañía general del desayuno. La responsabilidad social no es bondad, es inteligencia.
José Cano
With more than 25 years of international experience in the consumer-goods industry, José has developed his career at L’Oréal, Puig and especially Danone, where he has worked as Director of Commercial Development at the Paris headquarters, Sales Director of Danone Spain and General Manager of Bonafont, Danone’s Mexican water business.
In 2016, he founded Chef Sam with the aim of helping healthy and sustainable food brands to expand internationally by applying an innovative and disruptive business model that eschews traditional formulas.
With more than 35 employees and a presence in seven countries on three continents, Chef Sam is one of the most dynamic start-ups in today’s constantly expanding market.
Edurne Uranga
Edurne has more than 17 years of experience in market research, particularly behavioural analysis in the fast-moving consumer goods (FMCG) market from the perspectives of both retailers and consumers. She currently works as Consumer Insight Director at Kantar Worldpanel, where she facilitates a deep understanding of consumer behaviour (360o evaluation) both inside and outside of the home.
*If you would have any problem applying for your Visa, please contact us at esadealumni@esade.edu / +34 93 553 02 17 so we could help you.
Information required by Order ECC/2316/2015: Checking account
CaixaBank is a member of the Deposit Guarantee Fund for Credit Institutions envisaged in Royal Decree 16/2011 of 14th October. The guaranteed amount is limited to €100,000 per depositor in each credit institution.
1/6
This number indicates the risk of the product, with 1/6 being the lowest risk and 6/6 the highest.
1. In order to enter into an Esade Alumni Platinum Visa card contract with CaixaBank, you must deposit either your salary or professional income (not a combination thereof) in the amount of at least €2,500/month. 2. Approval for a credit card is subject to an analysis of the applicant’s solvency and ability to repay, in accordance with the risk policies of the card-issuing institution. Cards are issued by the hybrid payment institution CaixaBank Payments & Consumer, E.F.C. E.P., S.A.U., with NIF A-08980153 and registered in the Official Register of Banking Institutions of Spain with code 8776. CaixaBank, S.A., acts as the agent of the card issuer. The system for protecting the funds of customers using payment services chosen by CaixaBank Payments & Consumer is a deposit in a separate account at CaixaBank, S.A. 3. Advertised product: personal loan. French repayment system. Representative example: 3.97% APR calculated for a loan of €15,000. TIN: 3.90%. Term: 72 months. Total amount owed: €16,847.28 (€15,000 capital + €1,847.28 interest). Total cost of the loan: €1,847.28. Monthly instalment: €233.99. There are no opening fees or credit check fees. Approval of the operation is subject to the analysis of the applicant’s solvency and repayment capacity, in accordance with the risk policies of the institution.
DKV Health Insurance
ESADE Alumni and the insurance company DKV Seguros have signed an agreement under which association members and their immediate family (spouses and children) can take out a DKV Integral and DKV Mundisalud policy under more advantageous conditions.
Over 6 million European customers already trust DKV!
Exclusive benefits with DKV
- Once you have been insured with DKV for three years, the company will never cancel your policy.
- Indemnity for each day of hospitalisation not covered by DKV.
- Additional services at no extra charge: worldwide emergency healthcare during trips of up to 90 days, dental care, health club membership and international second opinion coverage.
- Additional services with deductible: laser eye surgery, breast reconstruction, family planning techniques, aesthetic medicine, psychology and geriatric care.
- Preventive medicine programmes: paediatric care, gynaecological cancer, coronary risk, oral health.
- Work-related and traffic accidents.
- 18,000 doctors and 1,000 clinics in the DKV healthcare network.
DKV Integral: I Like Being Taken Care Of
This health insurance policy guarantees top-quality healthcare and the personal treatment you expect when you visit a doctor or clinic.
Emergency treatment, primary care, specialists, complementary diagnostic resources, hospitalisation and surgery. Everything is covered, with no cost limits, by our team of participating doctors.
Additional services: laser refractive surgery, inclusive dental services, fertility and assisted reproduction services, and clinical psychology treatment (15 sessions per policyholder per year).
Special conditions for ESADE alumni
- No co-payment.
- Payment by instalments at no additional fee.
- No exclusion periods (except for childbirth) if you sign up for the insurance policy within 90 days of its introduction (after this period, the standard exclusion period shall apply).
- Any declared pre-existing conditions shall be excluded.
DKV Mundisalud Classic: If I Can Choose, I Feel Free
With this policy, you can visit any doctor's office or clinic in Spain or abroad, even if it is not included in our team of participating professionals. Expenses are reimbursed if you visit a non-participating doctor's office or clinic. This way, you are free to choose your care provider anywhere in the world. You can also visit any of our participating doctor's offices or clinics free of charge, with no co-pay.
Participating centres: 100% coverage
Non-participating centres: reimbursement of 90% abroad and 80% in Spain
- No co-payment.
- Payment by instalments at no additional fee.
- No exclusion periods (except for childbirth) if you sign up for the insurance policy within 90 days of its introduction (after this period, the standard exclusion period shall apply).
- Any declared pre-existing conditions shall be excluded.
Personal Doctor is a new medical experience with all the coverage provided by comprehensive health insurance and the trust that comes from keeping your own personal doctor whom you know and who knows you. You will always have a general practitioner by your side whom you can trust, who will treat you in a familiar, fully personalized way, and whom you can always count on whenever you need them, because you’ll always have them in your pocket.
Access your @alumni.esade.edu email account for life, identifying you as an Esade alumni. Access from anywhere.
Use Office 365 online at no cost. The license includes all the products of an A3 license within the Office 365 Education package, which includes the latest versions of Word, Excel, PowerPoint, Teams, and OneNote, among other programs. Additionally, you have access to OneDrive to store your files in the cloud.
You can now enjoy exclusive discounts on ongoing training.
Discounts on Executive Masters and Executive MBA:
5% in Executive MBA (combinable with other discounts)
If you have studied a PMD or an Executive Master, consult special price.
10% in Executives Masters and their certifications:
- Executive Master in Economic-Finance Management
- Executive Master in Sales & Marketing Management
- Executive Master in Operations & Services Management
- Executive Master in Digital Business
- Executive Master in Business Analytics
If you want to receive more information, please contact us on: exedBCN@esade.edu or 93 280 40 08.
HP Shop
Discover the wide range of products HP is now making available in its exclusive shop for ESADE Alumni. Here every month you will find special offers on portables, table-top computers, printers, monitors, etc. with discounts up to 40% on the normal sale price
How can I take advantage of these offers?
On Internet
Go to the web page of the HP Shop and look for click here. In the centre of the opening page you will find an e-mail box. Here, please enter your e-mail address for alumni as a whole and click on the "log-in" button. If you cannot remember your e-mail address or you do not have one, please enter the following generic e-mail address usuario@alumni.esade.edu
By Telephone
To make a purchase you need only call 902 010 349 and then select the option "To buy products" (Option 2) and tell the salesperson that you are a member of Esade Alumni indicating the following reference:
Reference: ESADEALUMNI
Products on offer:
HP puts digital equipment at your fingertips: - Mobile phone data-processing:
iPAQs and GPS, Pavilion Portables and Tablets, Envy Portables, Compaq Portables, Ultra-portable Mini-notes, Professional portables, SAVINGS Packs
- PC's and Monitors:
Table-top PC's, TouchSmart PCs, Professional PCs, Work stations, SAVINGS Packs, Monitors
Enjoy special discounts on the entire SEAT and CUPRA range just for being a member of Esade Alumni.
As a new feature this year, you will no longer need to be registered with the MY SEAT CLUB platform to configure your vehicle. Now you can do this directly at any dealership in the official SEAT and CUPRA network by presenting your Esade Alumni membership documentation (write to esadealumni@esade.edu to request a certificate of membership).
3. Complete the form as follows:
- "Tipo de Usuario" (type of user), select "Otros Colectivos" (other groups). A pop-up will appear: cancel it.
- Add the ESADE Alumni web code: 404
- In the NIS box, write 000000
- "Centro de trabajo" (work centre): centro único (one centre) and then fill out the other mandatory details.
4. Once we receive and validate your details, you will receive confirmation by email with your user name and password to access club discounts.
5. To request a new SEAT, go to 'Vehículos Nuevos' (new vehicles) and click on 'Configura tu SEAT' (configure your SEAT) and select all the desired features: model, colour, engine, upholstery, rims, etc.... Then click on 'Envía tu solicitud' (send your request) and choose the SEAT dealer in Spain most convenient for you. To complete the process, click on 'Envía tu solicitud' (send your request) and confirm.
6. After making your request, the dealer will contact you to confirm your order and ask you to submit the necessary documentation.
Further information:
902 120 169
Occident
Esade Alumni and Occident have reached a collaboration agreement, through which all their members can benefit from personalized advice on taking out life insurance with an exclusive discount.
Free support service to help you with digital technologies. The service is provided remotely, is for personal use only, and is limited to one consultation per week. One data recovery per year is also included.
If you’re interested in more coverage or other services, check out the special conditions for members.
Click here to submit a request and a specialist will call you within one hour.
Conditions
This offer cannot be combined with any other offer.
Subject to conditions of use.
Online
Important: if you place your order using the supplier’s app, you will not receive a discount. Remember always to place your order through this exclusive offer.
About SOSMATIC
We can solve any kind of computer or digital problem at any time. We are present in more than 15 million homes through insurance, banking, distribution, customer assistance, telecommunications, training, etc.
SOSMATIC customer service:
Tel: +(34) 933961020
email: hola@sosmatic.es
Subscription to Expansión
Now members of ESADE Alumni can take advantage of a 20% discount on subscriptions to Expansión + Marca + El Mundo along with all their supplements from the digital newspaper store Orbyt.
For one year you can read these three newspapers from anywhere using any device from only €19:99 a month, all without needing to go to the newspaper shop.
The real price of this joint offer is €24:99 per month, and if you wanted to buy these three titles separately the price would be €34:99. It's a bargain!
Discover everything Expansión has to offer on Orbyt
The possibility of reading our newspaper, supplements and magazines anywhere, from any terminal, without having to go to the newsagent's.
Value-added content, services and tools that will help you in your professional development:
- All our news and premium content: Orbyt exclusives, the most relevant sources (Financial Times, The Wall Street Journal and HoS) in Spanish, along with leading company reports: consulting firms, institutions...
- Company listings and market analysis: You'll get the opinions of our experts and discover the best tools to use with your professional terminal and online portfolio.
- Alerts and newsletters to suit every client: listings, news updates, real estate markets, etc.
- Put your stock market questions to our investment expert, José Antonio Hódar.
Special leisure time offers as a Premium Client: Orbyt users will have access to exclusive services such as live opera, movies, books, cinema/concert/theatre tickets etc.
Bankinter
The ESADE Alumni Bankinter VIrtual Office offers all of the bank's products and services, but with more special deals than a traditional bank office. Special prices are set for ESADE Alumni members, depending on their needs.
One of the main distinguishing features of the Virtual Office is that it shares part of its profits amongst customers. Bankinter gives 50% of the profits made by the Virtual Office to the customers of the office. These profits are shared out in proportion to the contribution each customer makes to the profits of the office.
Alejandro José Vázquez Agustí Director Banca Privada
ajvazqueza@bankinter.com
Tel.: 934955241 / 669652163
MIGRASTUDIUM
The Migra Studium Foundation is a social center promoted by the Society of Jesus in Catalonia. We work for the dignity and rights of the most vulnerable migrants and their children. We do this through reception, training and political advocacy. Based on values such as dialogue, justice and solidarity, we work to build a society that is more integrated in its intercultural and religious aspects.
We are looking for a technician who, as part of the Hospitality project team, will carry out tasks of accompaniment and monitoring of the residential spaces and support the Hospitality project
Job Description ▪ Management and support of the residential devices of the Hospitality Network. ▪ Preparation of the work plan and monitoring of the people welcomed. ▪ Monitoring and supervision of coexistence and conflict resolution. ▪ Promote the autonomy and participation of the people welcomed. ▪ Coordination of volunteering linked to residential devices. ▪ Economic management of the project. ▪ Drafting of projects and reports of activities for grants and others. ▪ Host and provide information related to Migra Studium projects and services. ▪ Weekly coordination with the hospitality and reception team. ▪ Actively participate in training activities and work meetings proposed by the entity's management, as well as in network actions in which we participate. ▪ Participate in awareness actions proposed by the entity (talks, meetings, etc.)
Requirements ▪ Degree in Social Work or Social Education (people with other degrees in social sciences and/or with extensive experience accompanying migrant people will also be considered). ▪ Identification and commitment to the mission and values of the Migra Studium foundation. ▪ Socio-educational competence in working with migrant people. ▪ Knowledge of social resources and services in the city of Barcelona. ▪ Skill in interpersonal relationships. ▪ Ability to work as a team. ▪ Availability and time flexibility. ▪ Experience in management tasks and collaboration in social entities ▪ Mastery of computer tools and knowledge of CRM.
Conditions ▪ Incorporation: September 2, 2024 ▪ 30-hour day at a time to be agreed (availability one/two nights a week and exceptional specific activities on weekends) ▪ Salary according to Social Action Agreement.
Interested persons send their CV to mc.delafuente@migrastudium.org indicating “Hospitality Offer” before August 12
PORTOLA FUNDACIÒ
Descripción: The Portolà Foundation is currently in the process of renewing its board and is interested in seeking alumni who are committed to the third sector and would like to join its governing body.