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PANAS becomes a strategic partner of the Esade Alumni Sports Business Club

Both organizations share a vision of sports as a driver of economic and social value

The Esade Alumni Sports Business Club and PANAS have officially announced a sponsorship agreement making the communication agency the Club’s strategic partner. Through this alliance, PANAS will provide its expertise in brand positioning and activation with the goal of boosting the institutional outreach of the initiatives, gatherings, and activities organized by the alumni community associated with the sports industry.

The main goal of this partnership is to enhance the visibility of the Sports Business Club and to ensure a coherent narrative aligned with its purpose: to connect professionals in the sector and have a positive impact on the sports ecosystem.

 

Synergy of values and social purpose

The Esade Alumni Sports Business Club is the meeting point for sports management professionals. Its mission is to foster networking, the exchange of knowledge, and debate on the trends that are defining the future of the sports industry.

PANAS, in turn, is an agency specialized in communication and brand activation that helps companies define their purpose and connect with their audience via powerful narratives and strategic positioning.

The agreement springs from a shared philosophy that views sports not only as an entertainment industry but also as a platform of social transformation. The addition of PANAS will allow the Sports Business Club to even further professionalize its communications and attract valuable new activities for the Esade community.

Pepe Cano (EMBA 24), president of the Esade Alumni Sports Business Club, highlighted the importance of this alliance: “This agreement reflects our aim to surround ourselves with partners aligned with our purpose that understand the value of sports and its ecosystem as a platform of impact, by building the brand and generating a economic and social impact. We share a strategic vision with PANAS and the conviction that by working together we will bring a higher real value to the Esade community and the sports industry.”

In turn, Miguel Amo, CEO of PANAS, underscored the agency’s commitment to the project: “We are very excited to help promote the Esade Alumni Sports Business Club because of both our shared values and the human team behind the initiative. Associating our young brand with an institution like Esade is a huge privilege and a responsibility we are thrilled to take on.” He added, “We trust in the importance of sports as a social and economic engine, and we believe that this project is precisely a materialization of this idea. Both of us are young projects but with a bright future ahead of us, and we hope that this is the first of many years together.”

PANAS

From left to right: Jordi Tamayo (DIN 07), vice-president of the Esade Alumni Sports Business Club; Pepe Cano (EMBA 24), president of the Esade Alumni Sports Business Club; Patricia Valentí (MBA 02 / Promociona 17), director of Esade Alumni; Miguel Amo Insa, CEO of PANAS | Sport & Entertainment Strategy; Juan Larrakoetxea, Challenge-Driven Business Strategist | Sport & Entertainment Strategy