Esade Alumni remains committed to its members participating in building a better future, this time via an online app

DoGood People for Esade Alumni is an online app that facilitates and proposes sustainability and social impact challenges that are fully documented and can be implemented in our day-to-day lives.
DoGood People is a beacon of hope in a world where global change challenges like climate change, inequalities, and waste management require a radical transformation in our lifestyle. Its mission is clear: to cultivate new competences, attitudes, and behaviors that promote the construction of more sustainable societies by fostering responsible habits from primary school to university.
A transformative program with impressive resul
The DoGood People App program for the Esade Alumni community celebrated its third edition in 2024. This time, the number of sustainable challenges completed increased 8% over the previous edition, reflecting a stronger commitment among active users.
The 361 sustainable challenges completed in 25 days translated into a significant drop in our negative environmental impact:
-76 kg of waste recycled (equivalent to 317 shampoo bottles).
-352 kWh of energy saved (equivalent to 7,821 cellphones charged).
-36 kg of CO₂ saved (equivalent to 6 trees planted).
-2 kg of waste avoided (equivalent to 5 pairs of sneakers).
A total of 14 SDG’s were impacted, with a particular focus on SDG 13, “Climate Action” (91 actions); SDG 12, “Responsible Production and Consumption” (202 actions); and SDG 11, “Sustainable Cities and Communities” (73 actions).
This is plenty of reason for the participants and, of course, Esade Alumni, to feel satisfied. The participants told us that they found that the initiative had a positive impact on their lives and on their view of what we can each do individually to contribute to a better world.
Below we share some of the testimonials of alumni who have joined this online game on behalf of transformation:
Ana Álvarez (DAF 99)
“The most useful resources for completing the challenges posed were the ones related to our everyday actions viewed from a sustainable perspective. It’s an exercise in creativity.
The biggest challenge was following it every day and finding examples of all the challenges in everyday life. It’s a way of getting out of your comfort zone and looking for other actions, many of them imaginative, that we can do in our everyday lives which we had never thought about in terms of sustainability. After completing the experience, I’ve added several public transportation habits into my everyday life, and I share activities involving renting, community shopping management, and second-hand options (giving products another life).”
Antoni Gumbau (EMF 25)
“The application is very user-friendly and makes it easy. Most of the challenges were routines I already had, but the biggest challenge was being consistent in applying them every day. There are days when you have lots of things in your head: closing a year of work, gifts… but I always looked forward to seeing what new challenges came up every day.”
Because I had a helper with the challenges, my daughter, I think that the best thing was getting her to participate in all of them. She learned things and pays more attention now and doesn’t leave the lights on as readily as she used to…”
Mansi Nainwal (MBA 23)
“The entire experience was really revelatory and impactful for me. It influenced my lifestyle and led me to make important changes that I’m grateful for.”
First, I have stopped using plastic bottles and receptacles and instead choose more sustainable alternatives made of materials like copper, steel, and bamboo. Plus, I haven’t taken a taxi since I started using the app. Now I walk or use public transportation, which not only lowers my carbon footprint but also keeps me active.
I have also transitioned to more plant-based food, which I carefully plan to minimize food waste.
Even living in Munich, a city known for its cold climate, I’ve made an effort to avoid turning on the heat. Instead, I bundle up more to stay warm, which was a small yet powerful change to lower energy consumption.”