eMagazine

The Futures Lab podcast analyzes communication skills in the new paradigm

The episode, which features Esade professor Ferran Ramon Cortés and Eva Saldaña, executive director of Greenpeace España, analyzes how we communicate in an environment saturated by messages and polarized audiences
Futures Lab

 

Listen to the complete episode of the Esade Alumni Futures Lab podcast here

The new episode of the Futures Lab podcast analyzes communication skills in today’s world, marked by excess information, audience fragmentation, and the impact of technology on the way we interact with one another. This time, the dialog was between Esade professor Ferran Ramon Cortés and Eva Saldaña, executive director of Greenpeace España, two professionals with extensive experience in strategic communication from different yet complementary fields.

Main takeaways

  • Why we’re talking about communication skills today: Communication has become more complex in an environment with so much noise. Thinking about what we’re communicating and when and where to do it, while clearly understanding who we are and what world we want to build, is more important now than ever. In this context, artificial intelligence is becoming the main paradigm of change.

  • Whom we give a voice and what role the media play: E-democracy has given everyone a voice, which is positive, but it also poses key questions: What do the media prioritize? Where as a society do we draw red lines? At a time when anyone can become a mouthpiece, it is imperative to educate ourselves in choosing and filtering messages and debate whether any type of regulation makes sense.

  • Signs and keys of change in organizations: The media have normalized attacks and insults and often prioritize impact over content, which is building a dysfunctional ecosystem. Disinformation is even capable of creating culture. Faced with this, it is even more important to create spaces to think about nuances, bolster values, and generate clear guides.

  • What will communicating in 2035 be like and what skills will be essential: The challenge will be ‘taming’ tech tools and deciding what they are really good for. Reviving authenticity, being oneself, and connecting with what we feel and how we want this world to be are crucial, along with a large dose of affect and cordiality, even if it is less impactful.

 

Why it's worth listening to

This episode provides an in-depth, essential reflection on how we communicate today and how we should tomorrow. Through complementary perspectives and specific examples, it offers practical tips for leaders, organizations, and social entities that want to improve their communicative impact in an increasingly complex environment.

Listen to the complete episode of the Esade Alumni Futures Lab podcast here

 

Share it

Related posts